Foundation first. Decisions second.

Through ethnographic research, we dive into the cultural lens of the target group you want to understand better.

Perhaps you are struggling to reach certain target groups, want to reconnect with your current audience, deepen that connection, or understand the why behind your quantitative data.

Whatever it is, we lay bare the foundations of this group by helping you understand their beliefs, needs, values, and behavior.

Using a combination of anthropological insight and marketing expertise, we distinguish between desired identity and authentic identity.

During our organizational identity process, we work together to uncover the authentic identity.

The result is always a clearly formulated organizational identity. Sometimes the goal is simply to uncover the basics, and sometimes it serves as a preliminary step for positioning and campaigns.

Whatever decision you make after clarifying the basics, it will always feel well-founded.

With a clear understanding of the identity of the target group on the one hand and a clear understanding of the identity of the organization on the other, we help you build a genuine relationship by connecting values.

Once the foundation is clear, we can help translate that understanding into action. Whether this concerns audience identity, organizational identity, or both, we guide or assist you with the next steps.

Guidance: As a brand ambassador, we guide you in protecting the foundation while you take the next steps and make decisions (as mentioned below), either internally or with an external agency.

Assistance through action: The execution of the next steps as mentioned below.

These include the strategy and implementation of: Marketing, New market approaches, Positioning, Corporate communication, Policy, Internal culture, (Marketing) communication strategy.

Keynotes, workshops, and inspirational sessions that explore why the basics are important for strategic decision-making.

What is cultural identity? How do your cultural lens and that of your target group shape decisions? What changes when organizations operate from understanding rather than assumptions?

These sessions create awareness and shift perspective. They help teams see the value of foundational work and understand how cultural clarity leads to decisions that are sustainable and authentic.